Ellementry Secures Funding to Fuel Growth and Elevate Homeware Experience

Leadership of Ellementry
Preeti Bali / 9:03 am / May 6, 2024

Ellementry, a pioneering direct-to-consumer (D2C) brand specializing in handcrafted homeware and gifting, has secured early-stage funding from She Capital. This investment will empower Ellementry to accelerate its growth trajectory across various dimensions.

A Vision for Innovation and Appreciation

Ayush Baid, Ellementry’s founder and CEO, expressed his enthusiasm about the collaboration, stating, “We are thrilled about this partnership and the opportunities it presents. Ellementry is dedicated to crafting innovative and handcrafted homeware and gifting solutions that elevate everyday experiences. We’re eager to introduce even more people to the unique world of Ellementry.”

A Brand Rooted in Quality and Craftsmanship

Established in 2018 by Ayush Baid and Riddhima Khandelwal, Ellementry stands out as a lifestyle brand championing handcrafted products. The company operates a network of 16 physical stores across 13 Indian cities, while simultaneously maintaining a robust online presence through major e-commerce platforms like Amazon, Tata Cliq, and Myntra.

Ellementry boasts a loyal customer base exceeding 250,000, with over 400,000 fulfilled orders to date. The brand’s reach extends beyond domestic borders, with a presence in 12 countries, including the United States, Europe, and the Middle East.

Product Expansion and Reaching New Heights

The newly acquired funding will fuel Ellementry’s product expansion strategy, with a particular focus on enriching its offerings in the textiles and home decor categories in anticipation of the upcoming Diwali season. Ellementry’s in-house manufacturing capabilities ensure a consistent flow of new products, currently exceeding 1,000 SKUs (stock-keeping units). The brand has set an ambitious target of doubling its customer base within the next year.

Investor Confidence in Ellementry’s Values

She Capital partner Anisha Singh acknowledged Ellementry’s alignment with the growing trend of conscious consumerism, stating, “Ellementry’s unwavering commitment to design excellence, functionality, and ethical practices resonates deeply with the rising demand for conscious consumerism, especially among women. We firmly believe that Ellementry is poised to become the go-to destination for those seeking to create beautiful and sustainable living spaces.”

Ellementry’s impressive track record includes achieving double-digit growth in the previous financial year, solidifying its position as a resilient player with immense potential to redefine the homeware retail landscape.

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