RPSG Capital Ventures Closes Fund II at Rs 550 Crore, Targeting New-Age Consumer Brands

RPSG Capital Ventures, a venture capital firm focused on early-stage consumer brands, has successfully closed its latest fund, Fund II, with a corpus of Rs 550 crore. This new fund signifies continued commitment to supporting promising Indian consumer businesses.

Investor Backing: A Strong Domestic Focus

Fund II boasts a primarily domestic investor base, comprising family offices, high net worth individuals (HNWIs), and seasoned professionals from the consumer sector. Notably, the RPSG Group itself, a returning investor from previous funds, doubled its initial investment, acting as the anchor investor for Fund II.

Proven Track Record: Empowering Emerging Brands

Since its inception, RPSG Capital Ventures has invested in 16 companies, fostering the growth of prominent consumer brands like The Souled Store, Supertails, Perfora, mCaffeine, Vedix, SkinKraft, Plix, and True Elements, among others.

Investing in the Future: Focus on Strong Fundamentals

“With this new fund,” stated Abhishek Goenka, Partner at RPSG Capital Ventures, “we will continue to invest in innovative consumer businesses demonstrating robust unit economics, distinct positioning within the market, and leadership by strong teams.”

Investment Strategy: Targeting Growth Stages

The fund primarily focuses on Series A funding rounds, offering initial investments ranging from Rs 10 crore to Rs 40 crore. RPSG Capital Ventures targets companies within the digitally native consumer ecosystem, with a specific interest in the food and beverage (F&B), beauty and wellness, entertainment, lifestyle goods, and consumer enabler categories.