Zomato Launches “Weather Union” Initiative for Hyperlocal Weather Data

Zomato, the popular online food delivery platform, has unveiled a novel initiative called “Weather Union.” This program aims to provide highly localized, real-time weather information across key parameters like temperature, humidity, wind speed, and rainfall. Currently operational in 45 Indian cities, Weather Union promises expansion to encompass a wider national reach in the near future.

Crowd-Sourced Weather Data Network

The initiative leverages a network of over 650 on-ground weather stations to gather real-time weather data. As per Zomato’s website, these solar-powered stations, with a distinct old-fashioned lamp post design, are currently deployed at the residences of several Zomato employees. However, the program welcomes anyone to volunteer and host these weather stations on their premises by signing up on the website.

Unlocking Public and Private Benefits

Deepinder Goyal, CEO of Zomato, emphasized the valuable potential of this comprehensive weather data. “This rich information has the power to unlock a variety of weather-related applications for businesses and research institutions,” he stated in a public announcement. Highlighting their collaboration with the Center for Atmospheric Sciences (CAS) at the Indian Institute of Technology Delhi (IIT Delhi), Goyal expressed hope for wider participation from institutions and companies, fostering a collaborative effort for economic progress.

Free and Open Access for All

Goyal further revealed that Weather Union offers free access to its data (via an API) for all institutions and companies across India. “As part of Zomato’s Giveback program, we’re making this data readily available to everyone for the public good. Real-time weather information can be a powerful tool for various entities to optimize operations and enhance national productivity,” he elaborated.

Diverse Applications Across Industries

Zomato’s website outlines the potential utility of the Weather Union infrastructure for various purposes, including ensuring supply chain stability, optimizing business operations, and managing demand effectively. The company pinpoints ride-hailing services, e-commerce platforms, logistics providers, and the real estate sector as some of the potential beneficiaries.

Balancing Free Access with Server Costs

While API access is free, Zomato acknowledges the “super high” server costs associated with extensive API usage by enterprises. The company reserves the right to implement a cost structure for such entities to ensure continued API access.

Zomato’s Continued Innovation

This initiative exemplifies Zomato’s ongoing exploration of novel product features. For instance, the company is currently testing a service that utilizes stationed teams to guarantee last-mile delivery for office employees. This pilot program appears to target streamlining deliveries within tech parks and corporate environments, ensuring prompt deliveries and saving delivery personnel valuable time. Additionally, it eliminates the inconvenience for employees of collecting food, especially considering the common restrictions on delivery personnel entering beyond reception areas in many offices. Last month, Goyal also announced an all-electric fleet specifically designed to handle large orders catering to gatherings of up to 50 attendees.