SLN Coffee Brews Up New Leadership: Sahib Singh Appointed CEO

Sahib Singh CEO SLN Coffee
Preeti Bali / 8:37 am / May 6, 2024

SLN Coffee, a longstanding player in the Indian coffee industry, has announced the appointment of Sahib Singh as its new Chief Executive Officer (CEO). Singh’s extensive experience at Hindustan Unilever Limited (HUL) and Unilever is expected to be a valuable asset for the company.

A Strategic Vision for Levista’s Growth

SLN Coffee’s leadership is confident that Singh’s deep understanding of the industry and his strategic vision will propel the company’s flagship brand, Levista, into a new era of growth.

Singh Expresses Excitement for New Challenge

Singh himself expressed enthusiasm about his new role. “I’m thrilled to be joining the SLN Coffee Group,” he stated. “Levista has already established a strong presence in the market, and I’m eager to build on that momentum. I want to direct SLN Espresso Gathering towards turning into a fruitful global enterprise with top notch tasks. We will profit by Levista’s current assets while investigating new roads for development.”

SLN Coffee Directors Endorse Singh’s Leadership

In a joint statement, SLN Coffee directors SLN Sathappan and SLN Vishwanath praised Singh’s qualifications. “Mr. Singh’s extensive industry knowledge, strategic vision, and leadership qualities make him the ideal choice to lead Levista into its next phase of growth,” they declared. This endorsement highlights the company’s confidence in Singh’s ability to navigate SLN Coffee towards achieving its ambitious goals.

From Humble Beginnings to Global Aspirations

SLN Coffee boasts a rich history dating back nearly six decades. The company’s journey began with a coffee plantation acquired from the Rajah of Chettinad. Over the years, it has expanded its operations to encompass green coffee trading and, since 2008, has emerged as a leading instant coffee manufacturer in India. While diversifying into sectors like properties, plantations, and timber, SLN Coffee has maintained its core focus on coffee.

A Strong Foundation for Future Success

Today, SLN Coffee boasts a production capacity of 50,000 metric tons per year, with a client base spanning over 50 countries. With Singh’s leadership and Levista’s established brand recognition, SLN Coffee is poised to solidify its domestic market position and further its global expansion aspirations.

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