Zepto’s New Loyalty Program Surpasses 1 Million Users in a Week

Preeti Bali / 1:44 pm / March 7, 2024

Zepto, the rapid-delivery grocery giant backed by Nexus Ventures, announced the remarkable achievement of its newly launched “Zepto Pass” program exceeding one million subscribers within just seven days of its debut. Aadit Palicha, co-founder and CEO, shared this exciting news on social media, expressing his optimism about the company’s growth and execution capabilities.

“The atmosphere at Zepto feels remarkably similar to our early days, and I’m incredibly enthusiastic about our current momentum and ability to deliver,” Palicha stated in his post.

Zepto Pass Wins Hearts: Rs. 19 Subscription Increases App Spending by 30% and Increases Retained Users by 10%

Zepto Pass was launched at a competitive starting price of Rs 19 per month and provides members with unlimited free delivery as well as substantial cost savings of up to 20% off all supermarket purchases. This subscription program has proven to be a success, with Zepto Pass users reportedly spending over 30% more on the app and contributing to a substantial 10% increase in monthly customer retention.

“Rapid commercial acceptance in India can be attributed in large part to Zepto Pass. By offering consumers consistently deep discounts alongside the convenience of ten-minute delivery, quick commerce becomes an even more compelling option when compared to offline discount grocers,” emphasized Devendra Meel, Zepto Pass’s VP of Strategy and Head.

Zepto’s Double Win: Zepto Pass, the Grocery Subscription Game-Changer, From Unicorn Status

This accomplishment follows Zepto’s recent entry into the coveted “unicorn club” just a few months ago, securing $200 million at a valuation of $1.4 billion in a Series E funding round led by the US-based investment firm, StepStone Group. Zepto’s strategic move with the Zepto Pass subscription plan positions itself as a direct competitor to established players in the market, like Swiggy’s “One” membership and BigBasket’s “bbstar” program.

“Experts in the field say that membership programs are becoming more and more crucial for e-commerce companies as they help them attract new clients and enhance the user experience for existing ones. Zepto, aiming for sustainable growth, is also set to file for an initial public offering (IPO) by early 2025. The company’s unwavering focus on innovation and customer-centric solutions emphasizes its commitment to leading the quick commerce market.


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