The Fresh Press Secures Funding to Fuel Expansion in India’s Cold-Pressed Juice Market

Fresh Press Juice
Preeti Bali / 10:40 am / April 3, 2024

Gruhas Collective Consumer Fund (GCCF) has provided a sizeable Pre-Series A capital round to The Fresh Press, a cold-pressed juice brand located in Mumbai. This investment underscores The Fresh Press’s dedication to driving growth and innovation within India’s flourishing health beverage industry.

The company, co-founded by Mithil Lodha, Rahul Jain, and renowned actor-entrepreneur Dino Morea, is poised to capitalize on the rising demand for healthy beverage options across the country.

Funding Fuels National Expansion Ambitions

“This investment positions The Fresh Press for rapid growth in the cold-pressed juice market,” declared Dino Morea, highlighting the strategic significance of the funding. The company, already boasting 36 stores nationwide, intends to leverage the fresh capital to expand its presence even further.

“We envision a nationwide footprint, revolutionizing how people perceive and consume nutritious beverages,” emphasized Morea, reiterating The Fresh Press’s commitment to reaching a wider audience.

Aligning with a Growing Health Trend

“Our goal is to become a leading brand promoting healthier lifestyles, making a positive impact on people’s health journeys,” echoed Mithil Lodha, co-founder of The Fresh Press, expressing his enthusiasm about the brand’s future.

Nikhil Kamath, co-founder of Gruhas, reaffirmed the fund’s dedication to supporting homegrown entrepreneurs who champion health-conscious consumer choices.”Now is the right time to assume responsibility for our prosperity and focus on smart dieting propensities,” he underlined.

Focus on Quality and Well-being Resonates with Investors

Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, applauded The Fresh Press’s commitment to quality and promoting a healthy lifestyle. “We believe The Fresh Press’s strategic expansion plans, coupled with their focus on empowering healthier lifestyles, position them for sustained growth and a significant impact on the market,” he stated.

Capitalizing on a Thriving Market

India’s fresh fruit juice market, currently valued at $13 billion, is experiencing a notable shift towards healthier beverage alternatives. With The Fresh Press’s strategic expansion plans and unwavering commitment to quality, the brand is well-positioned to carve a niche in this dynamic and rapidly evolving market landscape.

A Noteworthy Partnership

It is noteworthy that The Fresh Press is also part of the inaugural cohort of the Gruhas Gusto FoodTech Accelerator Programme. This accelerator program signifies the brand’s commitment to innovation and growth within the burgeoning Indian health food and beverage sector.

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