Flipkart Launches “India’s Most Rewarding UPI” in Collaboration with Axis Bank

Preeti Bali / 12:58 pm / March 4, 2024

Flipkart, the leading Indian e-commerce platform, has entered the digital payments arena with the launch of its own Unified Payments Interface (UPI) handle, “@fkaxis.” This initiative, announced on Sunday in collaboration with Axis Bank, aims to offer a convenient, rewarding, and secure payment experience to users.

Key Features and Benefits:

  • Effortless Onboarding and Payments: Flipkart UPI boasts a seamless registration process and the ability to conduct fund transfers and in-app payments with ease. It also facilitates one-click mobile recharge and bill payments within the Flipkart app.
  • Rewarding Experience: Flipkart emphasizes its commitment to providing “India’s Most Rewarding UPI” by integrating its loyalty program. Users can earn and redeem Supercoins, brand vouchers, and other benefits while making transactions through Flipkart UPI.
  • QR Code Payments: The service extends beyond the Flipkart platform, allowing users to scan QR codes and make payments at various merchants outside the marketplace.
  • Universal Accessibility: Individuals with any bank account can create a free UPI ID on Flipkart, furthering financial inclusion.

Strategic Move and Future Plans

The launch of Flipkart UPI marks a significant step for the company as it seeks to diversify its offerings and establish itself as a comprehensive e-commerce and payments ecosystem. Dheeraj Aneja, Senior Vice President of Flipkart’s Fintech and Payments Group, highlights their commitment to “shaping a digitally-empowered society” through this initiative.

While the service is currently available only on Android smartphones, Flipkart plans to expand its reach to iPhone users in the near future. This strategic rollout demonstrates the company’s commitment to cater to a broader user base and solidify its position in the digital payments landscape.


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