Infosys and Formula E Rev Up Partnership to Drive the Future of Electric Racing

Preeti Bali / 10:42 am / May 13, 2024

Infosys, a leading technology company, has announced a groundbreaking three-year partnership with the ABB FIA Formula E World Championship, the premier electric car racing series. This strategic collaboration positions Infosys as the official Digital Innovation Partner for Formula E.

A Multi-Faceted Collaboration for Fan Engagement and Sustainability

The partnership between Infosys and Formula E extends across three key areas: fostering fan growth, driving technological innovation, and championing environmental stewardship.

Infosys will play a pivotal role in amplifying fan engagement by constructing an AI-powered Fan Customer Data Platform. This platform will unlock a deeper understanding of Formula E’s global fanbase, enabling them to deliver personalized experiences and cater to the ever-growing audience.

Leveraging its expertise in artificial intelligence, Infosys will utilize its AI-powered suite, Infosys Topaz, to enhance the viewing experience for fans. Topaz will provide real-time insights and driver statistics during races, offering a more immersive and data-driven experience.

Furthermore, Infosys will play a crucial role in supporting Formula E’s ambitious sustainability goals. The collaboration aims to revolutionize the championship’s carbon reporting capabilities by leveraging AI to improve data collection accuracy, reliability, and traceability. This will set new standards for sustainability assessments within the sport.

Leaders Express Excitement for the Future

Formula E’s Chief Executive Officer, Jeff Dodds, expressed his enthusiasm for the partnership, highlighting Infosys’ expertise in cutting-edge technologies. He stated, “Infosys’ capabilities make them the ideal partner to propel the future of electric motorsport. We are thrilled to collaborate in delivering exceptional experiences for our global fanbase and solidifying Formula E’s position as a leader in sustainable and digital-first sports.”

Dodds further emphasized the alignment between Infosys’ commitment to sustainability and innovation with Formula E’s vision. He expressed confidence that this partnership will unlock new avenues for growth in their key focus areas.

Sumit Virmani, EVP & Global Chief Marketing Officer at Infosys, echoed the sentiment of excitement. He lauded Formula E as a visionary motorsport series that shares Infosys’ passion for sustainability and AI-driven innovation. Virmani stated, “This collaboration provides a platform to showcase our prowess in AI, digital solutions, and analytics. We aim to elevate the fan experience while simultaneously enhancing Formula E’s sustainability goals. Together, we will redefine the possibilities within electric motorsport.”

This strategic partnership between Infosys and Formula E promises to usher in a new era of fan engagement, technological innovation, and environmental responsibility in the world of electric racing.

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