Digital Fitness Startup Portl Secures $3 Million in Funding for Growth

Preeti Bali / 10:58 am / May 24, 2024

Portl, a rising star in the digital fitness and wellness technology space, has secured $3 million in a new funding round. Bharat Innovation Fund spearheaded the investment, with participation from existing investor Kalaari Capital and newcomer T-Hub Foundation. This funding injection will empower Portl to accelerate product development, expand its market reach, and refine its artificial intelligence systems.

Building on a Strong Foundation

This latest funding round comes after Portl’s successful seed round secured in June 2021, led by Kalaari Capital. The company, which gained national exposure through its appearance on Shark Tank India’s second season, has clearly captured investor attention with its innovative approach to fitness and wellness.

Personalized Fitness Experiences Delivered

Founded in March 2021 by a visionary team – Indraneel Gupta, Vishal Chandapeta, and Armaan Kandhari – Portl offers a unique solution: Portl Studio. This AI-powered platform, integrated with the Portl Smart Mirror, personalizes fitness and wellness experiences for users in various settings, including their homes, luxury hotels, and even gyms.

Portl Smart Mirror: Technology Meets Fitness

The Portl Smart Mirror is a technological marvel boasting a large 43-inch 4K display. Embedded bio-sensors, high-definition cameras, and cutting-edge AI processing capabilities, combined with Wi-Fi and Bluetooth connectivity, create a comprehensive fitness companion. The Portl Smart Mirror offers real-time feedback on form, health monitoring functions, and even integrations with telemedicine services. This combination of technology and fitness expertise positions Portl as a leader in the personalized fitness revolution.


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