CleverTap Unveils Clever.AI ; Customer Engagement is Revamped

Clever Ai
Preeti Bali / 8:44 am / May 6, 2024

Customer engagement and retention platform CleverTap has introduced a groundbreaking innovation: Clever.AI. This powerful AI engine is designed to empower brands with a deeper understanding of their customers, enabling them to deliver personalized experiences that resonate and ultimately maximize customer lifetime value.

The Power of Three: Predictive, Generative, and Prescriptive AI

Clever.AI is built upon a robust foundation of three core pillars: Predictive, Generative, and Prescriptive AI. These pillars work in synergy to make customer interactions more intelligent and efficient.

  • Predictive AI: This pillar provides brands with valuable insights through accurate forecasting of business outcomes. Powered by CleverTap’s proprietary TesseractDB, Clever.AI analyzes data with exceptional granularity, leading to highly accurate predictions and a significant improvement in marketing ROI.

Leadership’s Vision for the Future

Anand Jain, co-founder and chief product officer at CleverTap, expressed the company’s enthusiasm about this groundbreaking technology. “We are incredibly excited to introduce Clever.AI,” he declared. “This launch signifies our unwavering commitment over the past years to spearhead the adoption of cutting-edge technology to transform customer engagement.”

Jain elaborated on CleverTap’s vision, stating, “By integrating Clever.AI with our all-in-one engagement platform, we’re taking CleverTap to the next level. Clever.AI enhances the platform’s ability to deliver highly personalized experiences and campaigns. Advanced product analytics, coupled with deeper customer profiling, fuels precise predictions and intelligent recommendations. This ensures every customer interaction is personalized and outcome-driven.”

Measurable Results and Increased Efficiency

CleverTap reports that Clever.AI has already yielded impressive results. Brands using the engine have witnessed a remarkable 66% increase in conversion rates, a 35% boost in operational efficiency, and a significant threefold improvement in click-through rates.

Streamlined Operations and Prominent Users

Clever.AI streamlines campaign rollouts, content creation, and experimentation, leading to enhanced operational efficiency for brands. TouchnGo, Swiggy, and Burger King are just a few of the notable companies leveraging the power of Clever.AI to elevate their customer engagement strategies.

Spring Release ’24: Unveiling the Future of Customer Engagement

To showcase the transformative power of AI in crafting intelligent, efficient, and engaging customer campaigns, CleverTap plans to unveil the full potential of its new AI capabilities at its Spring Release ’24 event. Powered by TesseractDB, CleverTap’s unique AI technology fosters smarter and faster decision-making, paving the way for a revolutionary era in customer engagement.

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