Traya Secures Rs 75 Crore Funding to Expand Personalized Hair Loss Solutions

Traya Co Founder Saloni Anand
Preeti Bali / 11:06 am / April 3, 2024

Direct-to-consumer (D2C) health and wellness brand Traya has received a fresh injection of capital worth Rs 75 crore from Xponentia Capital. This significant investment marks a critical step for the Mumbai-based company’s mission of making its clinically proven hair loss treatments accessible to a wider audience. The funding comes after a two-year hiatus from previous fundraising rounds.

Tackling Hair Loss at the Root

Founded in 2019, Traya distinguishes itself by addressing hair loss holistically. Their approach focuses on identifying the root causes of hair loss for each individual. The company offers personalized solutions and ongoing support from a team of experienced hair coaches and doctors, ensuring a tailored approach to hair health.

Building a Loyal Customer Base

Traya has cultivated a dedicated following, boasting a user base exceeding 10 lakh customers. To reach their audience, the company utilizes a multi-channel distribution strategy. This includes leveraging their own web and mobile applications, as well as prominent third-party marketplaces like Flipkart and Amazon.

Funding Fuels Growth Trajectory

According to startup data platform TheKredible, Traya has secured a total of Rs 20.75 crore in funding to date. This includes a previous $2 million investment from Fireside Ventures and other backers.

Xponentia Capital, the lead investor in this round, recently announced the final closure of their Xponentia Opportunities Fund – II at Rs 1,095 crore. Their portfolio boasts successful investments in companies like Auxilo Finserve, The Souled Store, Zype Fintech, R4Rabbit Baby Products, and Easy Home Finance.

Impressive Growth, Continued Investment

The substantial funding round reflects Traya’s impressive financial performance in the last fiscal year. Their operating scale witnessed a significant increase, expanding from Rs 6.98 crore in FY22 to Rs 61.67 crore in FY23, representing a growth of 8.2 times. However, the company also reported losses of Rs 27.83 crore during the same period.

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