Adukale Secures Funding to Expand Distribution and Product Line

Adukale CEO Bharat Kaushik
Preeti Bali / 2:13 pm / April 24, 2024

Adukale, a prominent omni-channel FMCG brand, has successfully secured Rs 11 crore (approximately $1.32 million) in a pre-Series A funding round. The round was led by Force Ventures, a Bengaluru-based firm backed by marquee investors like Aanya Ventures, Subrata Mitra, and Radhika Pandit.

Strategic Investment Fuels Growth Initiatives

This funding infusion will empower Adukale to execute a comprehensive growth strategy. The company plans to expand its physical presence by establishing new outlets, strengthen its distribution network across Karnataka, and invest in both manufacturing and research & development to introduce a captivating line-up of new products.

Preserving Tradition Through Culinary Delights

“Adukale’s mission extends beyond simply offering delicious food,” stated Bharat Kaushik, Director and CEO of Adukale. “We strive to capture the essence of Karnataka’s rich culinary heritage in every dish we create, with the ultimate goal of becoming a leading force in the industry.”

A Legacy of Quality and Convenience

Founded in 2009 by Kaushik, Adukale has garnered a loyal following with its commitment to quality and tradition. The brand boasts a product portfolio exceeding 75 items, all meticulously crafted using natural ingredients and free from preservatives. Adukale has established a robust distribution network throughout Karnataka, ensuring its products are readily available in major supermarkets.

Omnichannel Presence and Continuous Expansion

Complementing its physical stores, Adukale has established a network of 20 experience centers in Bengaluru and Mysuru, providing customers with a unique brand experience. Additionally, the company maintains a flourishing e-commerce presence, catering to a growing online consumer base.

Experienced Investor Backs Innovation

Force Ventures, the lead investor in this round, is a Bengaluru-based venture capital firm with a proven track record of supporting promising startups across various stages. Their portfolio includes notable companies like AdvantageClub, Zetwerk, Bluecopa, Bounce, Credgenics, boAt, Jar, and Super Bottoms. Adukale’s successful funding round highlights Force Ventures’ confidence in the brand’s potential for continued innovation and market leadership.

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