Absolute Sports Acquires SoapCentral.com, Expanding into US Entertainment Market

Absolute Sports, a subsidiary of Nazara Technologies and the owner of popular sports websites Sportskeeda.com and ProFootballNetwork.com, is on the verge of acquiring all assets belonging to SoapCentral.com. SoapCentral.com is a prominent provider of entertainment content within the United States.

Subtleties of the Procurement

The understanding includes an all-cash buy for $1.4 million (roughly Rs 11.6 crore). The procurement is supposed to be settled inside the following 30 days. Monetary records for schedule year 2023 show that SoapCentral.com created $621,000 (roughly Rs 5.2 crore) in income. Outright Games will use its current money stores to support the exchange.

Second US Market Procurement for Outright Games

This procurement stamps Outright Games’ second endeavor into the US sports media market. Prior in 2024, the organization got a 73.27% stake in Star Football Organization LLC, a US-based element.

About Absolute Sports and SoapCentral.com

Absolute Sports, through its flagship brand Sportskeeda, caters to sports and esports enthusiasts, reaching over 100 million fans on a monthly basis. Nazara Technologies, a publicly traded company, acquired a majority stake in the then 10-year-old Absolute Sports in 2019.

SoapCentral.com has established itself as a leading source of entertainment content within the US market.

Synergy and Growth Strategy

Absolute Sports already possesses experience in scaling entertainment content through its SK Pop (Pop-Culture) platform. The company anticipates leveraging its expertise in content scaling and operational strategies to propel SoapCentral.com into a prominent position as a US entertainment content destination. This acquisition signifies Absolute Sports’ commitment to expanding its presence beyond the sports media landscape and into the broader entertainment industry within the United States.