IPL 2024 Viewership Soars: Disney Star Reports Record Numbers

Disney Star, the official broadcaster of IPL 2024, has revealed impressive viewership figures for the ongoing cricket extravaganza. According to Broadcast Audience Research Council (BARC) data, the cumulative reach for live IPL broadcasts has reached a staggering 44.8 crore viewers for the first 22 days (26 matches). This translates to a total watch time of 18,800 crore minutes, a significant increase compared to previous seasons.

Strong Growth Compared to Last Year

Disney Star reported an 8% increase in cumulative reach for live broadcasts compared to the previous IPL season. Match ratings (TVR) have also seen a notable 15% growth, indicating stronger audience engagement.

Memorable Match Draws Huge Viewership

The much-anticipated clash between MI and RCB on April 11th served as a prime example of IPL’s captivating power. The match drew a massive audience of 14.75 crore viewers on television, who collectively spent over 1,017 crore minutes glued to their screens watching IPL coverage on the Disney Star Network.

Looking Ahead: T20 World Cup Preparation

With the ICC Men’s T20 World Cup fast approaching, the ongoing TATA IPL serves as a crucial platform for viewers and India’s selection committee to closely evaluate player performance. Openers, all-rounders, and wicketkeepers are particularly under scrutiny. As the broadcaster of both the IPL and the T20 World Cup, Star Sports promises to keep fans informed with the latest action and player performance updates. Expert analyses and insights will further fuel anticipation and excitement for the upcoming global tournament.

Disney Star’s impressive viewership figures solidify IPL 2024 as a phenomenal success, captivating millions of fans and setting the stage for a thrilling T20 World Cup later this year.