Flipkart Enters Quick-Commerce Race to Battle Zepto and Blinkit

Preeti Bali / 8:49 am / March 8, 2024

Flipkart, a leading Indian e-commerce company, is reportedly on the verge of launching a quick-commerce service, according to industry sources. This move positions Flipkart to compete directly with established players like Zepto and Blinkit in the rapidly growing market for speedy deliveries.

While the exact timeframe for the launch and the number of cities targeted for initial rollout hasn’t been disclosed, Flipkart’s entry signifies a strategic shift to cater to consumer demand for swift deliveries.

Quick-Commerce Rivals Expand Offerings

This development comes amidst aggressive expansion by existing quick-commerce players like Zepto and Blinkit. These companies are not only expanding their delivery footprint but also diversifying their product categories. They are adding thousands of new stock-keeping units (SKUs) to their platforms, exceeding 10,000, encompassing categories like fashion, beauty, electronics, toys, homeware, and kitchenware. Notably, these companies are also forging partnerships with apparel brands like Adidas, Pepe Jeans, Jockey, Manyavar, XYXX, and Mad Over Print to cater to a wider range of customer preferences.

Flipkart Responds by Highlighting Delivery Focus

In response to queries regarding the quick-commerce venture, a Flipkart spokesperson acknowledged the company’s recent investments in bolstering its delivery capabilities. This includes the introduction of same-day delivery in 20 cities. The spokesperson emphasized Flipkart’s commitment to exceeding customer expectations and delivering superior service, hinting at further initiatives in the quick-commerce space.

The Battle for Speedy Deliveries Heats Up

Flipkart’s foray into the quick-commerce segment is poised to intensify competition in the Indian market. Consumers can expect a wider selection of products and potentially even faster delivery times as these companies strive to gain a competitive edge.

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