Woodsmen Mountain Whiskey Secures Funding to Fuel Growth and Brand Expansion

WoodsMen - India's First Mountain Whiskey
Preeti Bali / 3:15 pm / March 17, 2024

Woodsmen Mountain Whiskey, the brainchild of Ginglani Distillers, has secured Rs 12.5 crore in a Series A funding round. The round was led by Ahmedabad-based firms Finfirst Group and Anthill Ventures.

Indian Craft Whiskey Brand Raises Rs 12.5 Crore in Series A Round

Several prominent figures participated in the round, showcasing their belief in Woodsmen Mountain Whiskey’s potential. These included Nikhil Vora (Sixth Sense Ventures), Baymore Ventures, Claris Capital, Shantanu Deshpande (Bombay Shaving Company), and Chaitanya Rathi (formerly of Sula Vineyards). Notably, existing investors Nitin Kaushal and Chakradhar Gade, founders of Country Delight, also increased their investments.

Ginglani Distillers plans to leverage the funding for strategic growth initiatives. This includes strengthening distribution networks in existing markets and venturing into new ones. The company also aims to invest in infrastructure development and product innovation. Notably, they have embarked on the development of a single malt whiskey line.

Building a Strong Foundation for Long-Term Success

Beyond distribution and product development, Woodsmen Mountain Whiskey is committed to building a robust foundation for its future. The funding will support team expansion, bolstering both digital and offline marketing efforts, and solidifying brand recognition.

The Allure of Himalayan Water and a Passion for Experimentation

Woodsmen Mountain Whiskey takes pride in its unique production process. The brand sources its water from the pristine Himalayan springs, recognized as some of the purest water sources globally. This commitment to quality, coupled with a relentless spirit of experimentation, sets Woodsmen Mountain Whiskey apart.

About Woodsmen Mountain Whiskey

Spearheaded by young entrepreneur Shivam Ginglani, Ginglani Distillers, the company behind Woodsmen Mountain Whiskey, is a pioneer in India’s burgeoning craft whiskey scene. Their passionate team, composed of industry veterans like Joseph Jacob (formerly of AB InBev), Sunil Thakur (formerly of Paul John), and Harpreet Bali (formerly of DS Group), is dedicated to establishing “Himalayan Whiskey” as a synonymous term for Indian excellence in the whiskey world. Their philosophy emphasizes the importance of water quality in crafting exceptional whiskey.

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