Wify Secures Fresh Funding to Enhance Home Furnishing Services

Wify Cofounders
Preeti Bali / 10:55 am / July 2, 2024

Wify, a Mumbai-based startup specialising in home furnishing installation, has secured Rs 25 crore ($3 million) in a pre-Series A funding round. The round was co-led by Mount Judi Ventures and existing investor Capria Ventures, with additional participation from Blume Founders Fund and other undisclosed investors. This latest funding round comes after Wify’s successful seed round in July 2022, which garnered $2 million.

Investing in Growth and Innovation

The influx of fresh capital will empower Wify to expand its offerings strategically. The company plans to strengthen its presence in existing categories by introducing more value-added services. Additionally, Wify will explore expansion into new categories, further diversifying its service portfolio. Furthermore, the funding will be directed towards bolstering Wify’s internal capabilities, including staff development, software upgrades, and technological advancements.

Bridging the Gap Between Brands and Consumers

Founded in 2019 by Vikram Sharma and Deepanshu Goyal, Wify acts as a bridge between modern furniture brands and skilled technicians. Their innovative Software-as-a-Service (SaaS) platform streamlines the entire process, offering brands and consumers efficient order management, on-site project oversight, and real-time tracking functionalities.

Revolutionizing the Industry with AI

Wify envisions leveraging generative Artificial Intelligence (AI) to revolutionize the home furnishing installation industry. The company plans to utilize AI for training and onboarding technicians, providing on-the-job assistance, and ultimately elevating the customer service experience.

Building a Robust Network

With over 3,000 technicians registered on its platform, Wify boasts a strong national presence, operating across 100 Indian cities. The company has also established partnerships with more than 100 leading global and domestic brands, including IKEA, Amazon, Godrej, and Hettich.

A Competitive Landscape

Wify operates within a competitive market. While Urban Company serves the B2C (business-to-consumer) segment, Wify faces competition from regional players like Mechanic2Home and Easyfix in the B2B (business-to-business) space. Wify’s focus on innovation, expansion, and value-added services positions them well to become a frontrunner in the Indian home furnishing installation industry.

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