The Pant Project Secures $4.25 Million in Series A Funding

The Pant Project CoFounders
Preeti Bali / 2:24 pm / June 20, 2024

The Pant Project, a pioneering direct-to-consumer (D2C) fashion brand specializing in custom-made and ready-to-wear pants, has secured $4.25 million in a Series A funding round. This landmark investment, led by Sorin Investments, a venture capital firm founded by former KKR India CEO Sanjay Nayar, positions The Pant Project for significant growth and expansion.

Sorin Investments Leads Diverse Investor Group

The Series A round attracted participation from a distinguished group of investors beyond Sorin Investments. MGA Ventures, Huddle, Dexter Ventures, and Indian Silicon Valley all contributed to the funding, demonstrating their confidence in The Pant Project’s innovative approach to the apparel market. The round was further bolstered by the involvement of seasoned angel investors Arjun Vaidya, Avni Biyani, Nikhil Bhandarkar, and Vijay Taparia, solidifying the brand’s appeal. This successful fundraising marks a significant milestone for The Pant Project, which has operated as a bootstrapped company since its inception in 2020.

Strategic Investment to Fuel Growth Initiatives

The Pant Project plans to leverage the acquired funds to propel its growth across various key areas. The company intends to invest in expanding its team, bolstering its technological capabilities, and enhancing brand awareness initiatives. Additionally, a portion of the funds will be allocated towards establishing a robust retail store presence across India. This comprehensive growth strategy positions The Pant Project to become a leading player in the Indian apparel market.

A Digitally-Native Brand Caters to Diverse Needs

Founded by Dhruv Toshniwal and Udit Toshniwal, The Pant Project has established itself as a leader in the custom-made pants segment, catering specifically to the diverse body types of the Indian consumer base. In 2023, the company embarked on a strategic omnichannel approach, successfully expanding its offerings to include ready-to-wear pants alongside its custom options. The Pant Project caters to both men and women, offering a wide selection of over 250 styles, encompassing formals, chinos, jeans, cargos, joggers, and more. They also boast a premium collection featuring power stretch knit pants, luxury linens, and wools.

Building a Strong Omnichannel Presence

The Pant Project has cultivated a successful sales strategy, with a remarkable 65% of its revenue generated through its own website. Recognizing the growing importance of online marketplaces, the company has established a presence on prominent platforms like Amazon and Myntra. Additionally, The Pant Project has established physical retail stores in key cities like Mumbai and Bengaluru, creating a truly omnichannel shopping experience for its customers.

A Loyal Customer Base and Plans for the Future

Since its inception, The Pant Project has garnered a loyal customer base, exceeding 1 lakh satisfied customers within the past four years. With the capital secured in this Series A round, the company plans to accelerate its expansion plans. The Pant Project will open new brick-and-mortar stores across the country, further enhancing its physical presence. Additionally, the brand intends to broaden its product portfolio by introducing a wider range of casual and athleisure wear options, catering to evolving consumer preferences. The Pant Project’s commitment to innovation, quality, and customer satisfaction positions them for continued success in the dynamic Indian apparel market.


More Stories