The Ambani-Merchant Wedding Festivities Begin: A Mameru Ceremony Filled with Joy

Radhika Merchant and Anant Ambani
Preeti Bali / 6:19 am / July 4, 2024

Anant Ambani and Radhika Merchant’s wedding celebrations have officially commenced with a traditional Mameru ceremony. This intimate gathering, held on Wednesday, marked the start of their journey towards marriage, bringing together their families and a few close friends. While glimpses of the ceremony have already surfaced online, a new video captures the radiant bride-to-be, Radhika Merchant, brimming with happiness.

Radhika’s Infectious Joy Sets the Tone

The newly released video offers a glimpse inside the pre-wedding festivities. It showcases Radhika and Anant making a grand entrance on a raised platform, greeted with warmth and joyous cheers. Radhika’s excitement for the approaching wedding day is palpable as she dances on the makeshift stage, while Anant playfully holds Isha Ambani’s daughter, Aadiya.

A Family Affair Filled with Smiles

Mukesh Ambani and Nita Ambani, beaming with pride, welcome the soon-to-be-wed couple. The video also features Anant’s brother Akash Ambani and sister Isha Ambani, sharing in the joyful atmosphere.

Understanding the Mameru Ceremony

The Mameru ceremony holds significance in Gujarati weddings. It’s a tradition where the bride’s maternal uncle (mama) visits her to present gifts and sweets. These gifts typically include a Panetar saree, jewelry, ivory or white bangles (chura), along with beautifully packed trays of sweets and dry fruits.

The Wedding Ceremonies: A Grand Celebration

The official wedding festivities will commence on July 12th. The first ceremony will be the auspicious Shubh Vivah, a traditional Indian wedding ceremony. Guests are expected to adhere to an Indian traditional dress code. The following day, July 13th, will be marked by the Shubh Aashirwad ceremony, with a dress code of Indian formal attire. The celebrations will culminate in a grand wedding reception, the Mangal Utsav, on July 14th. Guests are invited to dress in Indian chic attire for this final event. All ceremonies will be held at the Jio World Centre in BKC, Mumbai.

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