Rural E-Commerce Startup Rozana Secures $22.5 Million Funding

Rozana Secures Funding
Preeti Bali / 12:40 pm / March 7, 2024

Rozana, a rural e-commerce platform based in India, recently announced a successful funding round of $22.5 million. This round, led by Bertelsmann India Investments (BII), also saw participation from Fireside Ventures and existing investors.

Expansion Plans Fueled by Funding

The newly acquired capital will be strategically used by Rozana to bolster its logistics and supply chain infrastructure. This includes expanding their warehousing and logistics network to reach new districts, enhancing their technology platform, and growing their team across technology, product, and operations departments.

Ankur Dahiya, CEO and Co-founder of Rozana, expressed the company’s commitment to empowering rural communities by stating, “With this funding, we will continue building out our logistics and supply chain infrastructure to reach new districts and empower rural communities with access to essential products.”

Confidence in Rozana’s Business Model

Kanwal Singh, Founder and Managing Partner of Fireside Ventures, displayed optimism towards Rozana’s business model. He highlighted, “Rozana’s focus on providing a wide range of products across categories in rural markets and the unique background of their founders make them well-poised to build a very successful business.”

Unlocking the Potential of Rural India

Utilizing a network of over 18,000 peer partners, Rozana presently operates in 13 districts throughout the states of Uttar Pradesh and Haryana. Rohit Sood, Partner at Bertelsmann India Investments, acknowledged the immense potential in rural India, stating, “The opportunity in rural India is greatly underappreciated and this team is the ideal one to unlock it.”

About Rozana

Founded in 2021 by a team of individuals including Ankur Dahiya, Adwait Vikram Singh, Mukesh Christopher, and Prithvi Pal Singh, Rozana caters specifically to the needs of rural communities in India. They offer a unique e-commerce platform and logistics network tailored to bridge the gap in access to essential products and services in these areas.

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