Palette Brands Secures $2M for Growth and New Product Launch

Preeti Bali / 6:52 am / June 13, 2024

Palette Brands, a consumer goods company focused on innovative design and value, has secured nearly $2 million in a pre-Series A funding round. The round was led by Rockstud Capital, with participation from existing investors like IPV and Dholakia Ventures. Angel investors including Stoffer Anko Norden and Apurva Salapuria also contributed to the funding.

Targeting Affluent Consumers with Design-Driven Products

Founded by a team led by Siddharth Gadodia, Young Yun, Himanshi Tandon, and Bret Recor, Palette Brands caters to aspirational consumers who prioritize both quality design and affordability. The company focuses on the “mass premium” segment, targeting large markets with unmet consumer needs.

Expanding Portfolio with Sustainable and Functional Products

Palette Brands currently boasts two established brands: Unbottle, offering reusable and sustainable drinkware, and Totem, creating accessories specifically for Apple users in India. The company is gearing up for the launch of Ember, a cookware brand focused on non-toxic materials and a blend of modern design with vibrant Indian aesthetics.

Strategic Partnership for Enhanced Product Development

To further strengthen its product development capabilities, Palette Brands has recently partnered with Box Clever. Renowned for creating captivating consumer experiences and innovative products for leading companies in the US, Box Clever’s expertise will be instrumental in Palette Brands’ future endeavors.

This funding round will empower Palette Brands to accelerate its growth trajectory, expand its product portfolio with the launch of Ember cookware, and solidify its position as a leading innovator in the Indian consumer goods market.


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