Olympic Star PV Sindhu Invests in Wellness Brand Hoop

PV Sindhu invests in HOOP
Preeti Bali / 7:25 am / July 4, 2024

Hoop, a Gurgaon-based company specializing in natural wellness products, has secured investment from badminton champion PV Sindhu. The specific amount of the investment remains undisclosed. This move appears to be a strategic partnership, with Sindhu not only investing but also becoming the brand ambassador for Hoop.

Building on Previous Funding

This investment from Sindhu follows Hoop’s earlier fundraising efforts. In January 2023, the company secured $100,000 through a grant round. Hoop has also participated in the Peak XV’s Spark Program and enjoys the backing of prominent angel investors like Rohit Kapoor, Abhinav Sinha, Naiyya Saggi, Suhail Sameer, and Shantanu Deshpande, among others.

Natural Solutions for Wellbeing

Founded in 2022 by Twinkle Uppal and Saharsh Agarwal, Hoop focuses on offering a variety of natural products designed to address topical pain relief, muscle recovery, and sleep support. Customers can access their pain relief and recovery products directly through the Hoop website or through various online marketplaces.

Growing Customer Base

While Hoop hasn’t disclosed specific figures regarding monthly transactions or revenue, they claim to have a customer presence spanning over 1,000 cities across India. This indicates a rapidly growing consumer base for their natural wellness solutions.

Sindhu’s Investment Focus

This investment in Hoop marks another venture for Sindhu in the world of startups. In January 2024, she invested an undisclosed amount in Better Nutrition, a brand offering biofortified staples from Greenday. Sindhu’s investment portfolio extends to more than 12 brands, including established names like used car marketplace Spinny and manufacturing giant Bridgestone.

Thriving Wellness Market

According to market reports, the consumer wellness product market in India is currently valued at approximately $20 billion and is experiencing significant growth, with an annual increase exceeding 15%. This growing market presents a promising landscape for Hoop’s natural wellness solutions, particularly with the backing of a renowned athlete like PV Sindhu.

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