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Myntra Collaborates with Masaba Gupta to Elevate Home Decor Experience

Masaba Gupta on Myntra
Preeti Bali / 7:28 am / July 1, 2024

Myntra, India’s leading fashion destination, has joined forces with the acclaimed fashion designer, entrepreneur, and actress Masaba Gupta. This exciting collaboration sees Masaba become the brand ambassador for Myntra Home, the platform’s dedicated homeware section.

Curating Inspiration: The ‘Curated by Masaba’ Campaign

Masaba’s renowned design sensibilities and unique aesthetic vision will be a driving force behind Myntra Home. She will curate a special selection of homeware, catering to trend-conscious customers who seek to personalize their living spaces. This curated collection, aptly named “Curated by Masaba,” will be highlighted in a dedicated campaign.

The “Curated by Masaba” campaign emphasizes Myntra’s commitment to offering premium design aesthetics for the home. A playful ad film featuring Masaba alongside content creator Kusha Kapila will showcase the curated home and living products available on Myntra Home. Set during a lively party, the ad film humorously reveals the secret behind Kusha’s sophisticated home decor – it’s all thanks to Myntra Home’s curated selection.

Myntra Home: A One-Stop Shop for All Your Homeware Needs

Myntra Home offers a comprehensive selection of homeware products, encompassing everything from home furnishings and art pieces to lamps, kitchenware, and bath essentials. Bed linens, appliances, and a vast array of decorative items are also included in the extensive portfolio.

Customers can browse through over four lakh styles from more than 1500 domestic and international brands, including renowned names like M&S Homes, H&M Homes, India Circus, and My Trident. This diverse selection ensures there’s something for everyone’s taste and budget.

Enhancing the Home Decor Shopping Experience

This collaboration with Masaba Gupta aims to elevate the home decor shopping experience for Myntra customers. The curated collection focuses on design and aesthetics, making it easier for customers to discover inspiring pieces and transform their homes. Myntra’s user-friendly interface further simplifies the process, allowing customers to find the perfect products and create stylish, comfortable living spaces.

Thematic decor inspirations, such as the “Cozy Bedroom” and “Lovely Living Room” collections, showcase curated product selections featuring ceramic diffusers, minimalist lamps, tropical cushions, and textured ottomans.

Leaders Share Their Excitement

Masaba Gupta expressed her enthusiasm about the collaboration, stating, “Home is a reflection of ourselves, a canvas for our stories. Myntra Home allows us to transform home decor into a bold statement of self-expression. I’m thrilled to be part of this journey, merging the personal experience of homemaking with inspiring aesthetics.”

Sunder Balasubramanian, CMO of Myntra, echoed this sentiment, adding, “Home is an essential part of our lifestyle, and Myntra Home aligns perfectly with our mission to democratize fashion and lifestyle experiences. Masaba’s globally recognized design expertise is a perfect fit for Myntra Home. We’re excited to offer customers access to her unique aesthetic vision through curated collections and inspiring themes.”

Ira Gupta, Chief Creative Officer of Toaster India, the agency behind the campaign, commented, “We recognized the need for fresh storytelling in the home decor category, and for Myntra, it had to be infused with fashion. Featuring Masaba as the brand ambassador, we’ve created fun and engaging films that showcase the quality and variety of Myntra Home’s curated products and themes, inspiring customers to create their dream homes.”

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