Includ Secures $1.5 Million to Elevate Kidswear Experience

Ashwin Rastogi Includ
Preeti Bali / 11:51 am / April 19, 2024

Includ, a rising star in the mass premium kidswear segment, has secured $1.5 million in a seed funding round. Incubate Fund Asia spearheaded the investment, with participation from Escape Velocity, Abhishek Goyal (Co-founder of Tracxn), and IIM Indore Alumni Angel Fund.

Strategic Investment for Growth

Includ plans to utilize the newly acquired capital to strategically enhance various aspects of their business. The company intends to focus on three key areas: supply chain optimization, technology development, and brand awareness building.

Building a Robust Supply Chain

Includ recognizes the importance of a strong supply chain to ensure efficient operations and timely deliveries. The company plans to invest in technology that will enable vertical integration with its suppliers. This strategic move will streamline the production process and guarantee on-time product delivery to customers.

Technology and Brand Building

Includ acknowledges the power of technology in today’s business landscape. A portion of the funding will be allocated towards the development of in-house technology solutions. This will empower Includ to streamline operations and enhance customer experience. Additionally, the company plans to leverage the funds to implement effective marketing and brand-building strategies. This will elevate brand awareness and solidify Includ’s position in the competitive kidswear market.

Bridging the Gap in Kidswear

Founded in 2023 by Ashwin Rastogi, Includ was born out of a desire to address a gap in the Indian kidswear market. The brand aims to provide high-quality, stylish, and comfortable apparel for children aged 0 to 14 years, all at an accessible price point. Includ prioritizes sustainability and ethical manufacturing practices, ensuring that their products are not only fashionable but also produced responsibly.

Early Traction and Ambitious Plans

Within a short period since its launch, Includ, headquartered in Gurugram, has achieved impressive growth. The company reports exceeding Rs 2 crore in monthly sales within its first year of operation, signifying strong customer acceptance and a promising future.


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