Honestly Secures Rs 3.2 Crore to Revolutionize Beauty Reviews

Honestly, an innovative artificial intelligence-powered platform dedicated to the beauty and personal care industry, has successfully garnered Rs 3.2 crore in its pre-seed funding round. This substantial investment was spearheaded by Better Capital, with additional support from Kunal Shah’s QED Innovations and a consortium of influential executives hailing from prominent companies such as Flipkart, Polygon, and Cred.

Fueling Growth and Product Development

The newly acquired capital will be strategically allocated towards the launch of Honestly’s groundbreaking product and the subsequent pursuit of early indicators of product-market alignment.

A Novel Approach to Beauty Reviews

Conceived by the visionary Karishma Rathaur, Honestly introduces a revolutionary approach to beauty product reviews by facilitating direct peer-to-peer interactions. This platform empowers users to share their experiences and insights, fostering a community-driven ecosystem.

Building a Sustainable Business Model

Honestly has devised a business-to-business (B2B) revenue model designed to empower other brands. By offering access to the platform’s application programming interfaces (APIs) and enabling the integration of interactive elements into product pages, Honestly aims to create a mutually beneficial partnership with businesses in the beauty industry.

Expanding Reach and Impact

With an ambitious goal of acquiring one million users within the next few years, Honestly is poised to redefine the beauty review landscape in India. By combining artificial intelligence with a strong emphasis on user-generated content, Honestly is set to become a trusted and indispensable resource for consumers seeking authentic and reliable product information.