FreeStand Secures $400,000 Seed Funding to Revolutionize Product Sampling

Preeti Bali / 11:07 am / March 8, 2024

FreeStand, a company pioneering business-to-business marketing platforms, has secured $400,000 in its initial funding round. Venture Catalysts and Nocking Point Advisors spearheaded the investment, with additional participation from IIM-Calcutta Innovation Park, SucSEED Indovation, and angel investors Guneet Singh and Varun Singh Hooda.

Broadening Perspectives: The Strategic Initiatives of FreeStand Driven by Funding Infusion

This influx of capital will fuel FreeStand’s expansion into new territories. The company plans to broaden its service offerings to encompass event and retail sampling channels, strengthen data integration with various sampling partners, solidify its technological foundation, and unlock new levels of scalability.

The Faces of FreeStand: Pioneers Advancing FMCG Product Sampling in the Future

FreeStand, a company founded by the creative trio of Sneh Soni, Kavach Chandra, and Konark Sharma, simplifies the process of running product sampling campaigns for FMCG (fast-moving consumer goods) companies.

Dr. Apoorva Ranjan Sharma, Managing Director and CEO of Venture Catalysts, stated, “The product sampling market is poised for explosive growth, with each brand anticipated to distribute an average of 300,000 samples across various channels.”

 “FreeStand’s inventive stage is ready to turn into a unique advantage, offering a consistent and information driven way to deal with overseeing inspecting efforts, impeccably situated to gain by this striking business sector extension.”


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