Flam Secures $4.5 Million to Expand Its AI-powered Mixed Reality Publishing Platform

AI Startup Flam
Preeti Bali / 7:59 am / May 29, 2024

Flam, a pioneering company specializing in AI-powered mixed reality (MR) publishing, has secured $4.5 million (Rs 38 crore) in a pre-Series A funding round. The investment comes from a consortium of prominent backers, including Turbostart, Twin Ventures, Alphatron Capital, angel investors, and several family offices. Notably, existing investors like SF-based Inventus Capital Partners, SVQ, and 9Unicorns (now 100 Unicorns) also participated in the round.

Funds Allocated for Global Reach

According to a Flam press release, the funding will be strategically directed towards expanding the company’s MR platform’s presence across North America, Europe, and the MENA region.

Revolutionizing Marketing with Interactive MR

Founded by Shourya Agarwal, Flam stands at the forefront of creating interactive MR content accessible through mobile cameras. This innovative technology aims to revolutionize the marketing landscape by transforming traditional advertising formats, such as print, out-of-home (OOH), television, and digital ads, into captivating experiences for consumers.

A Platform for Global Brands

Flam’s platform has already garnered the attention of prominent global brands, including Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and even Indian politician Shashi Tharoor.

Device-Agnostic Platform for Seamless User Experience

Flam’s MR technology offers a significant advantage by being device-agnostic. The platform functions seamlessly on all Android and iOS mobile devices, enabling the swift creation and deployment of engaging MR content.

Advanced Technology for Unparalleled Experiences

The platform boasts industry-leading features, including the fastest image recognition capabilities and top-tier image and ground tracking, all powered by cutting-edge AI algorithms. This combination empowers brands to create immersive and interactive marketing experiences for consumers.


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