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Felicity Games Secures $700,000 in Pre-Seed Funding to Fuel Casual Gaming Growth

felicity games secures pre seed funding
Preeti Bali / 7:48 am / July 10, 2024

Felicity Games, a rising star in the casual gaming industry, has secured $700,000 in pre-seed funding. The round was co-led by DeVC and Visceral Capital, with participation from prominent angel investors including Kunal Shah (CRED founder), Manish Agarwal (former Nazara CEO), Swiggy executives Sriharsha Majety and Nandan Reddy, and Sameer Pittalwala (Head of Gaming, Google Cloud APAC).

The funding will be strategically used to fuel Felicity’s ambitious growth plans. The company aims to develop and test ten new casual games by March 2025, significantly expanding their game portfolio. Additionally, Felicity projects a tenfold increase in revenue by the end of the year, solidifying their position as a key player in the casual gaming market.

Founded by a Gaming Industry Veteran

Felicity Games, established in 2023 by Anurag Choudhary, a former executive at Swiggy, has quickly established itself as a leader in innovative game development. The company leverages a proprietary framework called “Pokhran” to rapidly prototype and test casual games for commercial viability. This data-driven approach ensures that only successful games are scaled up, maximizing resources and achieving exceptional results.

Early Success Paves the Way for Expansion

Within its first year of operation, Felicity has already launched over ten engaging game titles that have garnered a loyal player base exceeding one million monthly users across fourteen different countries. Their recently launched titles, “Seek & Find” and “Nova Solitaire,” have achieved profitability within the lucrative US and other Western markets, exceeding 100,000 downloads within a mere three months.

With a strong foundation built on innovative game development, strategic investment, and early success, Felicity Games is poised to make a significant impact on the casual gaming industry in the years to come.

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