Bollywood and Cricket Stars Join Forces for Fitness Venture

Bollywood actress Preity Zinta and cricket sensation Shubman Gill have partnered with fitness industry veterans Mark Sellar and Deke Smith to launch DRIVE FITT, a revolutionary member-based gym concept designed to invigorate the Indian fitness landscape.

Blending Sports and Fitness

DRIVE FITT offers a unique amalgamation of cricket training facilities, including state-of-the-art bowling machines, alongside comprehensive yoga, strength, conditioning, and cardio programs. The brand plans to unveil its flagship facility later this year.

A Booming Fitness Market

Capitalizing on the burgeoning Indian fitness market, projected to attain a value of approximately $9.5 billion by 2025, DRIVE FITT aims to cater to a diverse clientele with flexible membership options. The platform will provide daily, monthly, quarterly, half-yearly, and annual memberships, as well as family packages.

Industry Veteran Takes the Helm

To steer the company’s operations and franchise development, DRIVE FITT has appointed industry stalwart Nikhil Kakkar as its Chief Operating Officer. Kakkar, armed with a wealth of experience from his 16-year tenure at Gold’s Gym, will play a pivotal role in the brand’s growth trajectory.

Cricket Stars Contribute to Fitness Offerings

The brand’s fitness programs will be meticulously crafted by Gill in collaboration with Australian cricket legends Chris Lynn and Ryan Harris, ensuring a holistic and athlete-inspired experience.

Expansion Plans

DRIVE FITT is set to make its grand entrance in Gurugram this October, followed by a second location in Noida the ensuing month. The brand envisions establishing a robust network of 300 franchises across India within the next three years.