Arré has declared the appointment of Namit Sharma as CEO

Preeti Bali / 9:42 am / May 10, 2024

“I am privileged to join Arré Studio at this critical juncture for the media landscape. The audience is making more discerning choices by the day, and we aim to deliver entertainment that meets expectations in the future,” expressed Namit Sharma.


The Professional Journey of Namit Sharma

With a distinguished career spanning over 25 years in the Media & Entertainment sector, Sharma brings a wealth of varied and dynamic experience, encompassing journalism, scriptwriting, television production, broadcasting, film production, live entertainment, and digital content creation. Beginning with stints at Sony Entertainment Television and Yash Raj Films, Namit has held leadership positions at Wizcraft Entertainment, Zee Network & Reliance Entertainment.


Navigating the New Role

Namit’s appointment at Arré signifies a new phase, steering the development of a media brand that directly engages consumers across multiple channels, including OTT platforms, broadcast, cinemas, and social media. Additionally, he will provide support to the Arré Voice content team, which is rolling out 30-second audio pods in Tamil, Telugu, and Hindi for Tier 3 and rural India.


Building a Diverse Content Portfolio

“I am enthusiastic about curating a content slate for Arré spanning various mediums, platforms, and genres, emphasizing compelling storytelling and consumer preferences,” remarked Sharma.


Perspectives from Leadership

B Saikumar, Founder of Arré, expressed, “Namit’s strategic vision will undoubtedly propel Arré to new heights as we continue our journey in establishing one of the most captivating media brands of our era.” Niyati Merchant, Co-Founder and Chief Operating Officer at Arré, added, “Namit’s extensive experience across various media facets aligns perfectly with our objectives as we strive to deliver engaging narratives that resonate with our diverse audience.”


Exploring Arré’s Offerings

Arré is an Indian digital content and media-tech brand housing Arré Studio, which produces and distributes original content across genres, languages, formats, and platforms. Additionally, Arré Voice, a short-form audio social app, features 30-second audio pods tailored for a new generation of creators, particularly in tier 3 and rural India. With content available in Tamil, Telugu, and Hindi (and expanding to more languages), Arré Voice aims to provide opportunities for recognition, community, and commerce to emerging creators. The content is disseminated through various social platforms and in collaboration with numerous partner platforms, including Audio and Video OTT platforms. Notable productions from Arré Studio include A.I.SHA, Official Chukyagiri, 1962: The War in the Hills, Main Monica, Murder in Agonda, Dillogical, Trial By Error / The Aarushi Files, Ardhamainda Arun Kumar in Telugu, and acclaimed short films like Transistor and Sorry Bhaisaab.

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