Apple Expected to Quietly Release New Macs, iPads, and Accessories Soon

Preeti Bali / 12:51 pm / March 4, 2024

Apple appears poised to release new Macs, iPads, and accessories in the coming weeks, potentially forgoing their traditional launch event format.

Instead of a grand unveiling, the company might opt for a low-key announcement through select media briefings. Following the announcement, the new products will be readily available for purchase on the official Apple website. Additionally, Apple is expected to release product videos and online advertisements across various platforms, including YouTube, to generate interest.

New Products and Features

The anticipated releases include M3-powered 13-inch and 15-inch MacBook Air models, redesigned iPad Pros featuring a large 12.9-inch OLED display, and accompanying accessories like the Magic Keyboard and Apple Pencil. According to reports, these products are currently under overseas production and may be launched in multiple phases.

The new M3 chip is expected to offer enhanced performance and improved efficiency compared to its predecessor. However, the design of the M3 MacBook Air is likely to remain unchanged from the current M2 model.

Focus on Upcoming Developer Conference

While these new devices are on the horizon, Apple’s primary focus is reportedly on its upcoming Worldwide Developers Conference (WWDC 2024) scheduled for June. This event is expected to showcase upcoming software updates and potentially introduce new AI features for iPhones, iPads, Macs, and other Apple devices slated for release later in 2024.

In summary, Apple is seemingly taking a different approach to its upcoming product launch, opting for a more subdued announcement followed by online availability. This strategy may aim to avoid overshadowing the anticipated reveals expected at WWDC 2024.


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