share Secures Funding to Fuel Growth and Celebrate Indian Achievements

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Preeti Bali / 10:24 am / April 3, 2024, a young D2C brand specializing in officially licensed merchandise celebrating India’s achievements and institutions, has secured an undisclosed amount of funding from Aditya Pittie. This investment marks a significant turning point for the two-year-old company, propelling it towards accelerated growth and wider outreach.

Bootstrapped Beginnings and Established Partnerships, owned by Black White Orange, India’s leading brand licensing and IP management company, began its journey as a bootstrapped venture. Since its launch in August 2021 with the Indian Space Research Organisation (ISRO), the brand has established itself through collaborations with various Indian Armed Forces units like The Indian Infantry, LCA Tejas, and the Flying Instructors School. More recently, they partnered with the aerial action film ‘Fighter’ to pay homage to India’s air force heroes.

A Passion Project with National Pride

Bhavik Vora, Founder & CEO of, expressed his enthusiasm, stating, “ is more than a business; it’s a passion project that celebrates the essence of India. Aditya’s belief in our vision empowers us to reach new heights and fulfill our mission of becoming the leading India-centric pop culture brand. With the growing national pride and positive sentiment, is perfectly positioned to foster love for India’s unique heritage.”

Strategic Partnership for a Shared Vision

Aditya Pittie, the investor, echoed Vora’s sentiment, highlighting the significance beyond just financial backing. “This investment transcends mere finances,” he said. “It’s a strategic partnership to champion India’s story through innovative and beautifully designed merchandise. The team’s contagious passion resonates deeply with mine as we collaborate to create experiences that celebrate India’s legacy, foster national pride, and connect with our audience. I have immense faith that we are building something truly remarkable.”

Funding Fuels Expansion and Global Recognition

Pittie’s investment reflects a shared vision for’s potential not only within India but also on a global scale. The funding will contribute to shaping the international narrative about India’s rich culture and remarkable achievements.

A Diverse Product Portfolio Celebrating India currently offers a wide range of officially licensed products, including t-shirts, hoodies, sweatshirts, posters, mugs, diecast models, caps, and badges. Each product celebrates the esteemed Indian institutions the brand partners with. Their in-house design team meticulously researches and creates each product, driven by the motto “Celebrating India, One Cool Story At A Time.”

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